Social media has grown from being a communication resource to an integral part of our lives. It's easy to see why, as most people are active on some social channel or another. Whether you enjoy Facebook, Twitter or a mix of platforms, they can be used better than you might already be doing. How can this be done, you may wonder? Long Island SEO agencies may be able to help. Here are just a few social media do's & don'ts that you should be aware of.
DO keep your content relevant. Before all else, you must create content that can be shared across social media. In order for it to be effective, though, it must be relevant in terms of your brand and what you'd like to sell. For example, if you're selling electronics, you're probably not going to want to share an article discussing organic crops. There isn't much relevance in this respect. Keep this in mind if you'd like to place more emphasis on social channels.
DON'T keep your social channels limited. If you're going to use social media for business reasons, Long Island SEO specialists will tell you to keep your horizons broad. It's not wise to limit yourself, seeing as how you won't be able to reach as many people as possible. Sites like Facebook and Twitter are massive, but you shouldn't discredit Instagram, Pinterest, and other smaller platforms. This level of diversity matters to the likes of fishbat.com.
DO post on a routine basis. Your content should be consistent, not only from a material standpoint but in terms of posting as well. If you only post on Facebook once a week, you want to make sure that you keep up this schedule. The same can be said if you were to tweet only a few days a week. By letting long stretches of time go without posting, you run the risk of losing your audience. Regular social media activity matters, to say the least.
DON'T ignore the people that interact with you. As a matter of fact, it's in your best interest to continually interact with those that engage you on social media. Of course, you want to make sure that their posts are worth addressing. Questions about your products or comments about your service in general are noteworthy, to say the least. User engagement will help you stay relevant on social media, not to mention attract more likes and followers to boot.
DO keep your content relevant. Before all else, you must create content that can be shared across social media. In order for it to be effective, though, it must be relevant in terms of your brand and what you'd like to sell. For example, if you're selling electronics, you're probably not going to want to share an article discussing organic crops. There isn't much relevance in this respect. Keep this in mind if you'd like to place more emphasis on social channels.
DON'T keep your social channels limited. If you're going to use social media for business reasons, Long Island SEO specialists will tell you to keep your horizons broad. It's not wise to limit yourself, seeing as how you won't be able to reach as many people as possible. Sites like Facebook and Twitter are massive, but you shouldn't discredit Instagram, Pinterest, and other smaller platforms. This level of diversity matters to the likes of fishbat.com.
DO post on a routine basis. Your content should be consistent, not only from a material standpoint but in terms of posting as well. If you only post on Facebook once a week, you want to make sure that you keep up this schedule. The same can be said if you were to tweet only a few days a week. By letting long stretches of time go without posting, you run the risk of losing your audience. Regular social media activity matters, to say the least.
DON'T ignore the people that interact with you. As a matter of fact, it's in your best interest to continually interact with those that engage you on social media. Of course, you want to make sure that their posts are worth addressing. Questions about your products or comments about your service in general are noteworthy, to say the least. User engagement will help you stay relevant on social media, not to mention attract more likes and followers to boot.
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