Basic Information On Donor Cultivation Strategies

By Joanna Walsh


Not for profit organizations do not have independent means to accumulate funds for a certain cause they are supporting. This is especially true for starting organizations because they do not have support base yet. Commercial entities have trust issues when it comes to sponsoring the cause of new and unheard organizations.

They are looking for consistency in nonprofit organizations since they will also assess the reputation of the organization. This is how they will base their trust levels. There are different donor cultivation strategies that new nonprofit organizations can utilize for efficiency. The best part is the communication process.

Some good examples of not for profit organizations are World Vision and Unicef. They respond to refugees, calamity victims, children in need, and others. They concentrate on the eradication of poverty and upholding the welfare of children, women, and all peoples of the world. They also uphold human rights.

The very conventional way to collect donations is through communication processes. It is important that they set an appointment, sit down with the prospective donors, and present all the necessary details to them one by one. More so, it is important to invite them for a partnership which is more than just giving pledges on one particular occurrence but will ensure utmost support for future projects.

Corporations have responsibilities towards the environment and the community they thrive with. So, they need to find ways to give back the best way they can. Since they are busy as well with the operations of their company, they need the nonprofits to play the part they need to do. The social workers will be their channel in extending their helping hands to the people or the environment.

Other strategies in cultivation include the creation of promotional materials. They also need to immerse in the field or community they are planning to help and tell their stories with pictures and video presentations to the prospects. It is important that they will see what the situation is, how worse it has become, and how much help is needed. This is a strategy that targets the pathos or emotions.

The prospective donor needs to be aware of what is going on, why the help is needed, and how much help should be given. It does not matter if the sponsorship will be monetary, materials, or volunteerism as long as they pledge their support. It is also important to build relationships with sponsors so that they will still fund and support the next programs to come.

Consistency and reputation of the organizations will increase trust levels. That is why nonprofit institutions need to do their part in assuring the success of their projects. The donors want to know how far the help has reached. All of the activities need to be documented and communicated to the sponsors.

In addition, the non profit organization will have to make sure that the partnership is recognized through media and communication strategies. For example, World Vision has its own web page and promote through social networking sites. Hence, the companies that extend their help can be easily recognized. This will also benefit their business and will give a good impression to its existing and potential clients.




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