When talking of marketing automation, one normally refers to software platforms and technologies that are geared towards assisting the marketing teams and the organizations at large increase their effectiveness in promoting their products in various online platforms. Products may be promoted by email, through websites and social media platforms. The platforms take over repetitive online functions from being operated by human beings. They require a command that triggers action when the required task is achieved online hence the importance of the Marketing Automation systems.
Your marketing team will define what outcome they need from the platforms. They then specify the route the task that will lead to the desired outcome. The software takes in the commands, interprets them and implements what is required. The software is very efficient unlike human effort. Recent developments have made the platforms even better in analyzing visitors behavior and how to influence them to reach marketing goals. These software are normally hosted on cloud and used as a service.
Marketing automation comes in three distinct categories, The first is all about collecting relevant information from interactions with the prospects. Marketers refer this as marketing intelligence. The software is used to track visitor behavior online by use of codes. It tracks people interested on company products in the website, social media, and those emailed by the sales team. It also measures the intent to buy.
A common scenario of such software in action is tracking and capturing the information of a client who clicks on an emailed link, checking which thread on forums is attracting more people or the social media group that has many followers. With the feedback, your team is able to develop better plans to target these areas of interest.
Developments have also brought platforms with the sole aim of moving prospects down the sales funnel. Normal visitors are guides slowly until they are hot customers in waiting. The software scores the prospects in the normal interaction with the online presence of the brand and help nurture their interest until they are ready to buy.
Depending on the client that your company is targeting, you are going to use one of these sales cycles. You may use B2B (Business-to-Business), B2C (Business-to-Customer) or if targeting the government, B2G (Business-to-Government). The platforms are a perfect example how a structured business process can be intermingled with email marketing to chase the right, qualified prospects.
Finally, workflow automation is concerned with the internal bit of the sales cycle. When worked manually, this component tends to delay the whole buying process. Such activities as formulating a marketing calendar, internal collaboration, planning and budgeting can be automated with much ease.
Your CRM administrator feeds the software with the rules and directions. The software then activate other actions needed to be done by the sales team when needed. For example, it may remind them to send emails, design marketing material, or call a client. With marketing automation you are more efficient with very few errors.
Your marketing team will define what outcome they need from the platforms. They then specify the route the task that will lead to the desired outcome. The software takes in the commands, interprets them and implements what is required. The software is very efficient unlike human effort. Recent developments have made the platforms even better in analyzing visitors behavior and how to influence them to reach marketing goals. These software are normally hosted on cloud and used as a service.
Marketing automation comes in three distinct categories, The first is all about collecting relevant information from interactions with the prospects. Marketers refer this as marketing intelligence. The software is used to track visitor behavior online by use of codes. It tracks people interested on company products in the website, social media, and those emailed by the sales team. It also measures the intent to buy.
A common scenario of such software in action is tracking and capturing the information of a client who clicks on an emailed link, checking which thread on forums is attracting more people or the social media group that has many followers. With the feedback, your team is able to develop better plans to target these areas of interest.
Developments have also brought platforms with the sole aim of moving prospects down the sales funnel. Normal visitors are guides slowly until they are hot customers in waiting. The software scores the prospects in the normal interaction with the online presence of the brand and help nurture their interest until they are ready to buy.
Depending on the client that your company is targeting, you are going to use one of these sales cycles. You may use B2B (Business-to-Business), B2C (Business-to-Customer) or if targeting the government, B2G (Business-to-Government). The platforms are a perfect example how a structured business process can be intermingled with email marketing to chase the right, qualified prospects.
Finally, workflow automation is concerned with the internal bit of the sales cycle. When worked manually, this component tends to delay the whole buying process. Such activities as formulating a marketing calendar, internal collaboration, planning and budgeting can be automated with much ease.
Your CRM administrator feeds the software with the rules and directions. The software then activate other actions needed to be done by the sales team when needed. For example, it may remind them to send emails, design marketing material, or call a client. With marketing automation you are more efficient with very few errors.
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