How Internet Marketing Companies See Changes In TV

By Rob Sutter


There has been something of a shift in television, as far as how we consume content is concerned. While most people still sit in their rooms, watching screens that produce images, the truth of the matter is that TV has seen changes in recent years. Some of these are more noticeable than others, but all of them have been observed by Internet marketing companies across the board. For a better understanding of what said changes entail, read on.

One of the biggest changes made in TV, according to reputable names like www.fishbat.com, is the advent of streaming services. Netflix was the first of these services that gained massive attention, as an alternative to what people were used to. Other services would soon follow, some focusing on certain genres and categories. Simply put, traditional TV channels aren't the only options for those that thirst for entertainment.

Binge-watching is another recent shift made in the world of TV. Decades ago, many people would have never thought of watching numerous episode of a show at one time, as new episodes were typically released periodically. With Netflix, as well as other streaming services, full seasons tend to be dropped at once. This makes the act of binge-watching easier, and it's safe to assume that the companies providing said seasons encourage this practice.

What about the various video streaming websites that are active today? YouTube is perhaps the most common example and it's easy to see why, given its over one billion users that are active on the site. Many of these users have channels that they're subscribed to, meaning that they will be alerted if new videos are released. This is no different from traditional TV channels, which viewers flip over to so that they can catch new episodes as they air.

If you think that TV is a dying medium, it's important to note that it's not dying but instead making changes in the digital age we live in today. There are many ways to consume the content that TV channels would normally showcase. This is especially true when you consider that the Internet at large has provided us with different ways to stay up-to-date with this content. TV will never truly go away; it will only shift to acclimate to real world changes.




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