4 Reasons A Long Island Advertising Agency Recommends Connecting On Linkedin

By Rob Sutter


As any Long Island advertising agency can attest, LinkedIn is one of the most unique social media platforms in the world. Its focus on professional networking helps it stand out and it's safe to assume that you have an account on the site already. Are you getting the most out of the site in question, though? Perhaps you aren't connecting to as many people as you should. Here are 4 reasons why you should take the time to do so.

One of the reasons to connect with people on LinkedIn, according to reputable firms like fishbat, is that it expands your social network. It's important to stay in touch with those that are not only in your industry, but able to assist your business in various ways. You don't have to accept every invitation you receive, but give consideration to the ones that seem to be the most promising. This will help you maximize your time on LinkedIn.

Another perk that connecting to people on LinkedIn offers is the increased number of business opportunities you're likely to see. With so many professions on the site in question, it makes sense to reach out to those that could benefit from your products and services. To illustrate this, if you specialize in real estate, it would make sense to reach out to brokers, agents, and buyers alike. By knowing what potential connections want, you'll get more out of LinkedIn.

Do you use LinkedIn to share articles or post content? If so, you should take the time to connect with more people on the site. The reason for this is that when you're connected with fellow LinkedIn users, whatever you share shows up on their feed and vice versa. In simplest terms, the more people that you're connected with, the greater the reach of your content will be. On social media, regardless of the specific platform, content is necessary.

When you create connections on LinkedIn, you can help them in various ways. One of the best is by providing guidance for questions they have or challenges they experience. The more that you help people, even if it's in little ways, the more that you can establish yourself as a thought leader in your field. What this means is that more people will want to work with you in the future. It also doesn't hurt that your reputation will grow in a meaningful way.




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