Anyone that specializes in Long Island advertising will tell you that content is paramount. This is especially true on social media, which brings us to the topic of LinkedIn. One of the best-performing types of content on this platform are videos, which users can make and post on their own feeds. Before you start recording on your phone, however, here are a few traits that your videos should have to be as engaging as possible.
Brief - If you're serious about posting videos on LinkedIn, keep them brief. One of the most common concerns when it comes to content sharing is losing the attention of others. Videos will entice people to learn more, but usually the content that's short in length performs better. This applies to not only LinkedIn but social media in general. Reputable firms such as fishbat will tell you the same.
Content-Focused - In addition to being relatively short in length, LinkedIn videos must be content-focused. What is it that you plan on providing your core audience? Are you looking to cover industry information that will help them stay in the loop? What if you're more into providing advice that will help aspiring entrepreneurs reach their dreams? These are just a few examples of content that your videos can provide to LinkedIn users.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
Brief - If you're serious about posting videos on LinkedIn, keep them brief. One of the most common concerns when it comes to content sharing is losing the attention of others. Videos will entice people to learn more, but usually the content that's short in length performs better. This applies to not only LinkedIn but social media in general. Reputable firms such as fishbat will tell you the same.
Content-Focused - In addition to being relatively short in length, LinkedIn videos must be content-focused. What is it that you plan on providing your core audience? Are you looking to cover industry information that will help them stay in the loop? What if you're more into providing advice that will help aspiring entrepreneurs reach their dreams? These are just a few examples of content that your videos can provide to LinkedIn users.
Static - Have you ever watched a video that someone recorded, only to see that its orientation changed from landscape to portrait without any rhyme or reason? This can interrupt the viewing experience, which means that sticking to one orientation is vital. If you plan on recording with your phone held vertically, stick with this throughout the duration of the video. It makes a considerable difference.
Timely - What if your LinkedIn videos still aren't performing, even with the previous steps being followed? It could be an issue of timing, as you might not have published your video at the right moment. Let's say that a news story breaks that relates to your industry. In this case, you'll want to get the video out the day of the story in question. This will increase the engagement your content sees more than if it were posted a few days afterward.
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