Fresh Fundraising Ideas Are Getting Harder To Come By

By Scott Bell


There are numerous organizations that have seen a great need and that are trying to help. Animals, humans, the sciences, the poor, the disenfranchised and many other causes have attracted well meaning organizations. They need money to survive, however and in most cases they have to find that money from donors. This is easier said than done, however. The economy is tight and people do not have money to spare. Nevertheless, with creative fundraising ideas it is still possible pull through.

Potential donors cannot help everyone appealing for assistance. In addition, different people have different priorities and they tend to support those causes that are close to their hearts. Organizations looking for donors would do well to study the kind of target market most likely to support them. They need to know as much as possible about this target market if they want to reach them and convince them to support them.

Most charitable organizations are woefully understaffed. Raising funds is not only a specialized field but it requires time. Time is one thing many organizations do not have if they are to fulfil their missions. That is why it may be a good idea to contract a professional fund raiser. They certainly charge for their services but in most cases this is a percentage of the money that they raise.

Finding a benefactor should be a high priority. Celebrities and others in the spotlight wield much influence over their supporters and if they publicly support a specific cause they can influence many other people to follow suit. Some charities have companies as benefactors. In most cases these companies support one or two organizations as part of their social responsibility programs. Many benefactors provide on going financial security.

Many government departments, corporations and other organizations budget for grants given to worthwhile cause that are in line with their own objectives and goals. Applying for such grants can be time consuming but once a grant is awarded, it is often a matter of administrative procedure to have it renewed. This most certainly a worthwhile case of securing on going funding and established financial security.

Organizations that organize their own events to raise money need to be creative and innovative. People are busy and they are selective about the events that they attend. These events need to draw new supporters and old stand by concepts such as a jumble sale simply do not work any longer. It is better to have just a few truly professionally organized events than a lot of smaller ones.

There have been numerous scandals related to the gross abuse of money donated to charitable organizations. The public and businesses alike have grown wary and they want to know that they support only those organizations that will be using their contributions in the manner it is supposed to be used. When raising funds it is therefore vitally important to fully inform donors of exactly how the money will be used.

There can be no doubt that there are numerous causes worth supporting. The problem is that one cannot support all of them. There are simply too many. One thing remains certain, however, and that is that without the efforts of these organizations society will be in a very sad state indeed.




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