If you're not familiar with pay-per-click by name, you may know certain elements. Ads that are placed on websites are common, but you may not know that companies will only pay for the ads in question when they're clicked. Long Island SEO companies understand the importance of PPC, but how can it be done well, you may wonder? The following do's & don'ts are more than worth noting for your marketing endeavors.
DO build the best landing page. One of the most important things to know about PPC is that the landing page matters. After all, if someone lands on a page that isn't properly organized or simply appears ugly in general, they will be less likely to return. Everything from links to the quality of the website copy should be taken into account. Fortunately, your local Long Island SEO company can help with this endeavor.
DON'T forget that keywords matter. If you're even marginally familiar with SEO, chances are that you know how important keywords are. These are the terms that people will search for in Google, Bing and other search engines, meaning that your content should be tailored to them. The same logic applies to PPC, meaning that your keywords should be selected with care. Reputable names in marketing such as www.fishbat.com will tell you the same.
DO recognize the importance of calls to action. In general terms, a call to action is designed to influence a target customer or demographic. For example, if you expose them to a product you have for sale, you might encourage them to learn more with a "click here" prompt. This is an example of a CTA coming into effect, and to say that it matters for PPC purposes would be an understatement. Anyone that works in marketing should bring these concepts together.
DON'T assume that your oversights are meaningless. The best thing about making a mistake, either in marketing or otherwise, is that it provides a learning opportunity. For example, if you spend too much money on a particular PPC campaign, you can take what you've learned and apply it to future campaigns. Most people struggle when they first get involved in PPC. By taking it upon yourself to learn, you'll benefit that much more from this marketing strategy.
DO build the best landing page. One of the most important things to know about PPC is that the landing page matters. After all, if someone lands on a page that isn't properly organized or simply appears ugly in general, they will be less likely to return. Everything from links to the quality of the website copy should be taken into account. Fortunately, your local Long Island SEO company can help with this endeavor.
DON'T forget that keywords matter. If you're even marginally familiar with SEO, chances are that you know how important keywords are. These are the terms that people will search for in Google, Bing and other search engines, meaning that your content should be tailored to them. The same logic applies to PPC, meaning that your keywords should be selected with care. Reputable names in marketing such as www.fishbat.com will tell you the same.
DO recognize the importance of calls to action. In general terms, a call to action is designed to influence a target customer or demographic. For example, if you expose them to a product you have for sale, you might encourage them to learn more with a "click here" prompt. This is an example of a CTA coming into effect, and to say that it matters for PPC purposes would be an understatement. Anyone that works in marketing should bring these concepts together.
DON'T assume that your oversights are meaningless. The best thing about making a mistake, either in marketing or otherwise, is that it provides a learning opportunity. For example, if you spend too much money on a particular PPC campaign, you can take what you've learned and apply it to future campaigns. Most people struggle when they first get involved in PPC. By taking it upon yourself to learn, you'll benefit that much more from this marketing strategy.
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