Linkedin: Profile Optimization Pointers From Online Marketing Companies

By Rob Sutter


If you're new to LinkedIn, there is plenty of work that you have to do on your profile. You can fill it in with some of the more basic pieces of information, including your level of education, employment history, skills, and the like. However, this doesn't necessarily mean that your profile will be optimized. For those that would like to know how this can be done, here are a few pointers that your local online marketing company will be able to offer.

In order to optimize your LinkedIn profile, your efforts should start with the photo. This is what most people will see first, meaning that you should choose the right shot of yourself to show off. According to marketing authorities like www.fishbat.com, the photo in question must be high-res, not to mention able to portray yourself in a professional way. The better your photo appears on your profile, the more likely it is that users will click to learn more about you.

What about the LinkedIn publishing platform, which many users on this social network have already used? It's easy to see why this service has gained traction, as it allows people to post content based on their interests, the industries they work in, and the news they believe to be discussion-worthy. What happens if few people read your work? You shouldn't fret, as simply having published work immediately makes a LinkedIn profile stands out. Just make sure that whatever's published has some sort of value.

Third, if you'd like to take your LinkedIn profile to the top from an optimization standpoint, get recommendations from people. For those that don't know, recommendations are testimonials that are left by people that have worked closely with you. Thus, you don't have to rely solely on the experience and skills that your profile shows. Recommendations are held in high regard by LinkedIn users, so it should come as no surprise that they would be beneficial for profile optimization purposes.

These are just a few ways that you can optimize your LinkedIn profile so that it performs as best as possible. Even though there is plenty of effort that goes into this endeavor, the benefits will be worthwhile. The fact that your profile will be more likely to show up in LinkedIn searches is a plus. It's also worth noting that the better you optimize your profile, the better it will perform across different search engines and devices alike.




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