When you think about ecommerce, what are some of the platforms that spring to mind? eBay is most likely to be the one that immediately comes to you, and to say that it matters would be an understatement. A variety of products are sold on the site, but they may not be sold through value alone. They will have to be easily found, which is where Long Island SEO comes into play. For a better understanding of what this process entails on eBay, keep the following do's and don'ts in mind.
DO use keywords whenever possible. While you don't want to oversaturate your eBay store with keywords, they should be applied whenever possible. The areas where these can be used include the name of the store itself and the descriptions of your various products. Provided these terms are applied in seamless fashion, your rankings will begin to improve. Reputable agencies such as fishbat will say the same.
DON'T overlook the specifics. If you've ever shopped on eBay, chances are that you've used the filters on the left side of your search results. After all, you want to make sure that products are priced right, come from the right locations, sized appropriately, and what have you. These are the types of specifics that you should include when optimizing your eBay listings. This seemingly simple effort can make all the difference when it comes to SEO.
DO optimize your eBay storefront so that it's mobile-friendly. The best-ranking eBay storefronts are the ones that are responsive. What this means is that the user experience will be smooth across a litany of devices, including smartphones and tablets. Failure to account for said devices can result in SEO progress halting or steadily decreasing. For this reason, a mobile-friendly ecommerce platform is recommended.
DON'T forget to use other platforms. Aside from eBay itself, there are other platforms that you can use to improve your digital storefront's SEO. For example, you may want to start a blog that discusses topics related to your products. You may also want to use social media to spread the word further. These are just a few examples, but it should be a comfort to know that you're not limited to what eBay provides.
DO use keywords whenever possible. While you don't want to oversaturate your eBay store with keywords, they should be applied whenever possible. The areas where these can be used include the name of the store itself and the descriptions of your various products. Provided these terms are applied in seamless fashion, your rankings will begin to improve. Reputable agencies such as fishbat will say the same.
DON'T overlook the specifics. If you've ever shopped on eBay, chances are that you've used the filters on the left side of your search results. After all, you want to make sure that products are priced right, come from the right locations, sized appropriately, and what have you. These are the types of specifics that you should include when optimizing your eBay listings. This seemingly simple effort can make all the difference when it comes to SEO.
DO optimize your eBay storefront so that it's mobile-friendly. The best-ranking eBay storefronts are the ones that are responsive. What this means is that the user experience will be smooth across a litany of devices, including smartphones and tablets. Failure to account for said devices can result in SEO progress halting or steadily decreasing. For this reason, a mobile-friendly ecommerce platform is recommended.
DON'T forget to use other platforms. Aside from eBay itself, there are other platforms that you can use to improve your digital storefront's SEO. For example, you may want to start a blog that discusses topics related to your products. You may also want to use social media to spread the word further. These are just a few examples, but it should be a comfort to know that you're not limited to what eBay provides.
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