Long Island Advertising: The Do's And Don'ts Of Creating Apps

By Arthur Williams


One of the most commonly used types of technology is smartphones. These devices, which are used for everything from finding information to staying in touch with others, can almost be regarded as personal computers of sorts. Long Island advertising experts will agree that the litany of mobile apps helped with this perception. If you're looking to design and publish your own apps, keep the following do's and don'ts in mind.

First, understand that ease of use matters. Anyone that's experienced in mobile app development will stress that you keep things simple, especially if your apps are designed to appeal to many different groups. Test out your app before it's launched; does it take more than a few taps or swipes to get to a point of interest? Is the interface clunky or needlessly complicated? These are just a few variables that can interfere with the aforementioned ease of use.

Next, ensure that your apps are up-to-date in regard to security. The best apps are the safest, which probably goes without saying, whether they are used for education, ecommerce, or what have you. Any information that you share online should be kept safe, which is one of the many aspects that these apps can cover. Not only will they treat said information with care, but they will be routinely updated in preparation for any security threats.

Now that you know a few things to do, when developing apps, it's important to understand what to avoid as well. For example, you shouldn't forget the brand that your app is associated with. Staying on-brand matters, whether it's regard to color, typeface usage, or what have you. If there is any sort of disconnect, in this sense, the app's performance will diminish. This speaks volumes about the importance of branding, specifically in regard to technology.

It's also worth noting button size on your app's interface. As users navigate your program, they should be able to easily move from one section to the next. This is done largely with buttons that can be tapped, swiped, or otherwise accessed. Make note of your app's buttons and see if they can be easily accessed. If it's proving difficult for this to happen, then you may have to go back to the drawing board and make the proper adjustments.




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