Anyone that works in Long Island advertising will attest to the importance of social media for business. LinkedIn is no exception, and the way that it allows users to create company pages shouldn't be ignored. You have probably seen a number of these during your time on the site, but have you considered making one of your own? If so, here are a few do's and don'ts that go a long way in developing your own LinkedIn company page.
When it comes to developing a LinkedIn company page, more information is always better. According to companies such as fishbat, you should fill out necessary spaces with accurate details, whether they're in regard to your business' location, the number of employees, or the logo that's used for branding purposes. If there is even a single space that's missing, it can make your company page appear amateurish. It should be as complete as possible for the best results.
Your LinkedIn company page should be consistent in regard to social media as a whole. To frame this, let's say that you use a certain logo on your Facebook company page; you'll want to use the same logo on your LinkedIn page as well. This creates a sense of consistency that makes your business appear professional. Such an endeavor is useful in maintaining your online reputation, not to mention establishing your brand in the eyes of your consumer base.
Of course, there are a few ways that LinkedIn company pages can be mismanaged, such as an absence of certain types of content. For instance, video is among the most engaging, especially when compared to text and pictures. When a user sees a video on their LinkedIn feed, they're more likely to consume the content within. Even though content should be diverse on your company page, video may end up being the most beneficial if it's made well.
Another way that a LinkedIn company page can underperform if content isn't published on a consistent basis. You should, at the very least, have a few posts go out each week, even if you don't plan on updating each day. The reason for this is that it still provides your company page with fresh content, resulting in increased relevance. When a page is left alone for too long, it will lose influence, which is what business owners should avoid.
When it comes to developing a LinkedIn company page, more information is always better. According to companies such as fishbat, you should fill out necessary spaces with accurate details, whether they're in regard to your business' location, the number of employees, or the logo that's used for branding purposes. If there is even a single space that's missing, it can make your company page appear amateurish. It should be as complete as possible for the best results.
Your LinkedIn company page should be consistent in regard to social media as a whole. To frame this, let's say that you use a certain logo on your Facebook company page; you'll want to use the same logo on your LinkedIn page as well. This creates a sense of consistency that makes your business appear professional. Such an endeavor is useful in maintaining your online reputation, not to mention establishing your brand in the eyes of your consumer base.
Of course, there are a few ways that LinkedIn company pages can be mismanaged, such as an absence of certain types of content. For instance, video is among the most engaging, especially when compared to text and pictures. When a user sees a video on their LinkedIn feed, they're more likely to consume the content within. Even though content should be diverse on your company page, video may end up being the most beneficial if it's made well.
Another way that a LinkedIn company page can underperform if content isn't published on a consistent basis. You should, at the very least, have a few posts go out each week, even if you don't plan on updating each day. The reason for this is that it still provides your company page with fresh content, resulting in increased relevance. When a page is left alone for too long, it will lose influence, which is what business owners should avoid.
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