Long Island Advertising: What To Ask Regarding Tiktok

By Paula Hess


One of the media programs that have become quite popular as of late is TikTok. Whether you've only heard about it, seen it online, or actively used it yourself, there's no denying the momentum that this platform has seen. In fact, you may be looking to utilize it to bolster your Long Island advertising efforts. To get the most out of TikTok, though, here are some of the questions that are worth being asked.

"What, exactly, is TikTok?" For those that don't know - and companies like fishbat can provide additional insight - TikTok is a mobile app that's designed for sharing short videos. Unlike Snapchat, for example, TikTok seems to be more focused on music. In fact, videos where users lip-sync to popular tunes are common. However, as it becomes a bigger platform, it may become something of a vehicle for business endeavors.

"Are there other forms of content, outside of lip syncs, on TikTok?" Yes, TikTok is known for offering a plethora of content outside of comedy and music segments. It has also become home to a litany of videos featuring athletic feats. These range from hurdles, deadlifts, and parkour, just to name a few examples. What this means is that if you think TikTok is all about lip syncs, and nothing more, you may want to look into this platform further.

"What is known about TikTok from a demographic standpoint?" There are numerous details associated with TikTok's general demographic. It largely focuses on users in their early to mid-20s. It's also female-dominated, with approximately 66 percent of its user base being comprised of women. Additionally, it's used on a global level, though China and the United States are the leading nations in this regard. Keep these details in mind if you're planning on leveraging TikTok for business purposes.

As you can see, there is quite a bit to learn about TikTok, from its overall premise to the groups that it attracts. Even if you're not into the prospect of recording yourself lip-syncing to a song you like, you may still want to keep an eye on it. TikTok's growth seems continuous, so to simply ignore it would be nothing short of an oversight. By focusing on said platform in the long term, you may be able to capitalize on opportunities you wouldn't have otherwise.




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