The internet has changed the way the business is done in many aspects, however, all marketers know that any brand must be handled with tender love and care, and this has not changed. As such, the marketers have to control their brands and convey a consistent message about it. The dedicated short code texting service harness the power of the common short codes (CSCs) to power the SMS mobile marketing campaigns. Under such services, it is possible to get a dedicated code that gives you a full control and numerous advantages, particularly if you are running regional and national marketing campaigns.
There are several reasons why the dedicated short codes offer an easy and comfortable way of controlling and promoting the brand while protecting it at the same time. When using the SMS method of messaging, the code that you use is also part of your brand. As such, it makes it possible to sustain two-way dialogue with the customers.
Once it has been taken as part of the brand identity, it easily facility the two-way communication between the organization and its clients. The product marketers can, therefore harness the code as a way of spreading brand information and even ask them to vote for the brand in competitions. In this way, the brand works just like the corporate colors, the logos and other unique identities that the organization uses.
In the area of control, it means that as the business owner or the marking manager, you have the power to determine how the number is to be used. In this regards, you can choose to have it used for providing information or company news such as the discounts available, content and brand promotion, the coupon offers and introducing new products. However, using the shared codes doesn't offer this opportunity as the third party carrier can stop the campaign in case of any dispute.
The other benefit is the keyword exclusivity. A successful marketing campaign involves the use of keywords. When you have the exclusive ownership of such keywords, you no longer have to use names to pass on the message. The platform guarantees that no one can claim the keywords used in your number.
It is not only the keyword used in the platform that you own, you also own any data shared in this platform. This means that you can easily get the customer information and any other data that can help you perform better in the marketing. In the case where the code is shared, the third party router can easily dispute the ownership of data in the platform.
The other advantage is portability and scalability. When the code is bought for an exclusive use, then it is portable for the regional promotions in any part of the country. In addition to this, you can also scale it throughout the 50 states.
Lastly, is it considered to be a very secure messaging platform and thus fits well in the mobile strategy in an organization. In the situation where the information is sensitive, it offers the best solution in handling the information. For this reason, it is very common the financial services, government sector, and the healthcare services. The platform reduces message congestion risks as well as the non-compliance risks through the provision of the direct control over the message quality and quantity.
There are several reasons why the dedicated short codes offer an easy and comfortable way of controlling and promoting the brand while protecting it at the same time. When using the SMS method of messaging, the code that you use is also part of your brand. As such, it makes it possible to sustain two-way dialogue with the customers.
Once it has been taken as part of the brand identity, it easily facility the two-way communication between the organization and its clients. The product marketers can, therefore harness the code as a way of spreading brand information and even ask them to vote for the brand in competitions. In this way, the brand works just like the corporate colors, the logos and other unique identities that the organization uses.
In the area of control, it means that as the business owner or the marking manager, you have the power to determine how the number is to be used. In this regards, you can choose to have it used for providing information or company news such as the discounts available, content and brand promotion, the coupon offers and introducing new products. However, using the shared codes doesn't offer this opportunity as the third party carrier can stop the campaign in case of any dispute.
The other benefit is the keyword exclusivity. A successful marketing campaign involves the use of keywords. When you have the exclusive ownership of such keywords, you no longer have to use names to pass on the message. The platform guarantees that no one can claim the keywords used in your number.
It is not only the keyword used in the platform that you own, you also own any data shared in this platform. This means that you can easily get the customer information and any other data that can help you perform better in the marketing. In the case where the code is shared, the third party router can easily dispute the ownership of data in the platform.
The other advantage is portability and scalability. When the code is bought for an exclusive use, then it is portable for the regional promotions in any part of the country. In addition to this, you can also scale it throughout the 50 states.
Lastly, is it considered to be a very secure messaging platform and thus fits well in the mobile strategy in an organization. In the situation where the information is sensitive, it offers the best solution in handling the information. For this reason, it is very common the financial services, government sector, and the healthcare services. The platform reduces message congestion risks as well as the non-compliance risks through the provision of the direct control over the message quality and quantity.
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