The main point of marketing is to connect with the client or customer on the first contact. Some brick and mortar business may be focused on sales or being polite to those who may be able to benefit from the product. However, knowing names at initial contact can go a long way when building a relationship. This is why more managers or supervisors should insist on name tags for employees that are visible at first sight.
Even if a person has a small operation, this small investment goes a long way and can play a large role in their marketing. For one, no one wants to be addressed as sir, madam, or hey. Sharing a first name invites customers to ask questions and possibly close a sale with the help of productive rapport given by the employee who assisted them.
Having a fancy badge or tag may seem like a good idea but the sooner someone can read the tag, the sooner a sale is likely to place. These days, customers want attention and to get their transaction done as quickly as possible. This can be a fine balance but it is possible to keep an even flow without sacrificing good customer service.
While the agent or shopper can give a physical description when visiting a business, sometimes this is not enough. This is especially true in cases where the employee is delivering exceptional service or has a few areas in need of improvement. In some communities, it is common for people to have similar features or very few characteristics that would easily separate them in a certain demographic.
Speaking of marketing, there is no tool used more than social media these days. While this is one of the least expensive marketing tools to use, this is another area where the customer service fundamentals matter the most. If anyone were to read a random post, they will see that the average customer just wants to be treated with respect while receiving speedy service.
The same way that customers want to be addressed by their name when the opportunity presents itself, employees tend to feel the same way. In the case of interacting with an anonymous market researcher, it can help a worker move up in the ranks. Large companies always want to know about employees who are giving exceptional service and helping to increase their profit margin.
Large operations should also require identification tags for those who work in various departments. While some may feel this is stifling, or that open communication is better than a badge, it can help bridge communication gaps. This is especially true when working with those that have an unusual first or last name or want to be addressed by a nickname.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
Even if a person has a small operation, this small investment goes a long way and can play a large role in their marketing. For one, no one wants to be addressed as sir, madam, or hey. Sharing a first name invites customers to ask questions and possibly close a sale with the help of productive rapport given by the employee who assisted them.
Having a fancy badge or tag may seem like a good idea but the sooner someone can read the tag, the sooner a sale is likely to place. These days, customers want attention and to get their transaction done as quickly as possible. This can be a fine balance but it is possible to keep an even flow without sacrificing good customer service.
While the agent or shopper can give a physical description when visiting a business, sometimes this is not enough. This is especially true in cases where the employee is delivering exceptional service or has a few areas in need of improvement. In some communities, it is common for people to have similar features or very few characteristics that would easily separate them in a certain demographic.
Speaking of marketing, there is no tool used more than social media these days. While this is one of the least expensive marketing tools to use, this is another area where the customer service fundamentals matter the most. If anyone were to read a random post, they will see that the average customer just wants to be treated with respect while receiving speedy service.
The same way that customers want to be addressed by their name when the opportunity presents itself, employees tend to feel the same way. In the case of interacting with an anonymous market researcher, it can help a worker move up in the ranks. Large companies always want to know about employees who are giving exceptional service and helping to increase their profit margin.
Large operations should also require identification tags for those who work in various departments. While some may feel this is stifling, or that open communication is better than a badge, it can help bridge communication gaps. This is especially true when working with those that have an unusual first or last name or want to be addressed by a nickname.
Identification tags can also be of use at professional gatherings where others in a particular industry are likely to network. Knowing a name is a nice opener and it is a lot less expensive than handing out a business card at random. By knowing a name and title as indicated on a badge, this point of contact may lead to new business opportunities.
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