If one of your main goals is to be found on Google, or any other search engine for that matter, chances are that you'll want to create a solid strategy. This is where SEO services from online marketing companies can come into the picture, with some being more effective than others. What you may not know, though, are some of the smaller details associated with search engine results. Hopefully the following information will provide insight into this matter.
One of the most important things to know about search engine results - and reputable authorities like www.fishbat.com will agree - is that few people go beyond the first page. While there are some users that will scroll past the first 10 results, the vast majority of people will click on the first links they see. What this means is that if you're not on the first page, it can be difficult to gain traffic. Any online marketing company will tell you the same.
Another thing to know about search engines is that local results tend to show up first. Needless to say, the visibility of these is dependent on where you live, meaning that you won't be served a link for a business that's miles away from you. If you live in New York and you search for diners, chances are that you'll be greeted with several links related to diners within driving distance. In simplest terms, local SEO matters.
Did you know that Google Maps matters from an SEO perspective, too? If you've searched for a nearby business online, chances are that you were also greeted with a Google Maps entry, which allows you to see where said business is located, along with its phone number and operating hours. Not only does this information encourage people to inquire further about the businesses they look up, but it can make a positive difference from an SEO standpoint as well.
To wrap things up, understand that being number one on Google is a challenge. As a matter of fact, depending on the keywords that you're targeting, it might be impossible to be the top-ranking entry. However, if you find yourself in second or third place, there is nothing to be ashamed of. These entries still yield tremendous traffic, meaning that you shouldn't be overly concerned with being first. It may cause you more stress than it's worth.
One of the most important things to know about search engine results - and reputable authorities like www.fishbat.com will agree - is that few people go beyond the first page. While there are some users that will scroll past the first 10 results, the vast majority of people will click on the first links they see. What this means is that if you're not on the first page, it can be difficult to gain traffic. Any online marketing company will tell you the same.
Another thing to know about search engines is that local results tend to show up first. Needless to say, the visibility of these is dependent on where you live, meaning that you won't be served a link for a business that's miles away from you. If you live in New York and you search for diners, chances are that you'll be greeted with several links related to diners within driving distance. In simplest terms, local SEO matters.
Did you know that Google Maps matters from an SEO perspective, too? If you've searched for a nearby business online, chances are that you were also greeted with a Google Maps entry, which allows you to see where said business is located, along with its phone number and operating hours. Not only does this information encourage people to inquire further about the businesses they look up, but it can make a positive difference from an SEO standpoint as well.
To wrap things up, understand that being number one on Google is a challenge. As a matter of fact, depending on the keywords that you're targeting, it might be impossible to be the top-ranking entry. However, if you find yourself in second or third place, there is nothing to be ashamed of. These entries still yield tremendous traffic, meaning that you shouldn't be overly concerned with being first. It may cause you more stress than it's worth.
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