The Long Island SEO Do's And Don'ts That Benefit Realtors

By Arthur Williams


Whether you specialize in single family homes, office space, or what have you, chances are that your work as a realtor is demanding. In fact, it might be so demanding that you overlook some of the vital components of your business, marketing being one of the best examples. Long Island SEO can provide you with the boost you need to get found. For this to happen, however, here are a few do's and don'ts to keep in mind.

When it comes to the do's of Long Island SEO, having a presence matters. Not only should your business be easily found on social media, but more business-focused platforms as well. Yelp is one of the biggest examples that the likes of www.fishbat.com can draw your attention to. By creating profiles on platforms such as this, you will be able to rank higher, thereby getting found by more people in the long run.

Next, take advantage of a variety of keywords. While you shouldn't simply cram them into your content, which is a big SEO no-no, it's important to be broad with the terms you use. This is especially true when it comes to long-tail keywords. For instance, if you're a realtor on Long Island, perhaps you'd want to rank for "New York real estate." By keeping variety in mind, you will be able to accumulate more space on search engines across the board.

What are some of the don'ts when it comes to SEO for realtors, you may wonder? For starters, you shouldn't simply build links without rhyme or reason. If your website has a blog section, your first inclination may be to link back to yourself. While this can have a benefit, it limits the degree of growth you can see. This is why you should try to obtain links from a number of sources, paid or otherwise, so that your link profile becomes more diverse.

Writing content for search engines alone can hurt your SEO efforts, too. For those that don't know, the focus of any good SEO strategy is to provide valuable content to your audience. You're not going to find the results you're looking for if you simply include whatever keywords you deem vital to the success of your business. Write about topics that your audience is most likely to be drawn to, such as potential housing options in their area.




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